.png)
Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
Marketing for eCommerce Mompreneurs is the ultimate podcast for entrepreneurial moms ready to grow and scale their eCommerce businesses with strategic, data-driven marketing strategies.
Hosted by Jessica Howard, a dedicated marketing data strategy coach and CEO of 2PM Marketing, each episode offers actionable tips for marketing your eCommerce business—all tailored for determined mompreneurs.
If you’ve ever asked yourself:
- Why isn’t my eCommerce store earning more
- why your ad isn’t performing
- why your emails aren’t being opened
- why do people visit my website but don't buy
- Why are my customers finding my site from this referral source
This is the show for you!
We’re going to tackle what data is important to analyze, what content to share on your website and social media channels and how to build a strategy to propel your business forward. Whether you're just starting or looking to elevate your brand visibility, you'll learn how to leverage data insights, streamline your marketing efforts, and balance motherhood with entrepreneurship.
Tune in every week for expert advice, inspiring stories, and practical tools to market your eCommerce online business smarter, not harder. This podcast is your roadmap to achieving business success, growth, and balance—because being a mom and an entrepreneur isn’t for the faint of heart, but you don’t have to do it alone.
New episodes of Marketing for eCommerce Mompreneurs are released every Thursday!
Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
3. 5 Proven Strategies for Building a High-Converting Landing Page
Whether you’re just starting with landing pages or looking to refine them, this episode is packed with practical advice to help you create pages that truly convert. Join Jessica as she shares proven tips to boost your eCommerce sales, optimize ad spend, and enhance customer engagement.
In this episode, we’re diving into one of the most powerful tools for increasing conversions and maximizing the return on your ad spend: landing pages. Jessica Howard, CEO of 2PM Marketing and expert in data-driven marketing, breaks down why a well-designed landing page can mean the difference between a visitor and a customer, with conversion rates often above 5% compared to the average 2-3%. Whether you’re new to landing pages or looking to optimize, this episode covers actionable strategies to create pages that convert.
If you're wondering:
- How to build an effective landing page?
- What the difference between a product page and a landing page is?
- How to write landing page copy that converts?
- How to get the most out of your advertising spend?
Then start listening now!
Resource Links:
- Track all of your important marketing metrics, including metrics from your marketing funnels, and start to see trends so you can optimize your marketing. Download your FREE Marketing Analytics Playbook NOW!
- Want to connect with Jessica? Send her a DM on Instagram or send her an email at jessica@2pmmarketing.com
Follow on Instagram:
@2pmmarketing
Learn more at:
www.2pmmarketing.com