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Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
Marketing for eCommerce Mompreneurs is the ultimate podcast for entrepreneurial moms ready to grow and scale their eCommerce businesses with strategic, data-driven marketing strategies.
Hosted by Jessica Howard, a dedicated marketing data strategy coach and CEO of 2PM Marketing, each episode offers actionable tips for marketing your eCommerce business—all tailored for determined mompreneurs.
If you’ve ever asked yourself:
- Why isn’t my eCommerce store earning more
- why your ad isn’t performing
- why your emails aren’t being opened
- why do people visit my website but don't buy
- Why are my customers finding my site from this referral source
This is the show for you!
We’re going to tackle what data is important to analyze, what content to share on your website and social media channels and how to build a strategy to propel your business forward. Whether you're just starting or looking to elevate your brand visibility, you'll learn how to leverage data insights, streamline your marketing efforts, and balance motherhood with entrepreneurship.
Tune in every week for expert advice, inspiring stories, and practical tools to market your eCommerce online business smarter, not harder. This podcast is your roadmap to achieving business success, growth, and balance—because being a mom and an entrepreneur isn’t for the faint of heart, but you don’t have to do it alone.
New episodes of Marketing for eCommerce Mompreneurs are released every Thursday!
Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
3. 5 Proven Strategies for Building a High-Converting Landing Page
Whether you’re just starting with landing pages or looking to refine them, this episode is packed with practical advice to help you create pages that truly convert. Join Jessica as she shares proven tips to boost your eCommerce sales, optimize ad spend, and enhance customer engagement.
In this episode, we’re diving into one of the most powerful tools for increasing conversions and maximizing the return on your ad spend: landing pages. Jessica Howard, CEO of 2PM Marketing and expert in data-driven marketing, breaks down why a well-designed landing page can mean the difference between a visitor and a customer, with conversion rates often above 5% compared to the average 2-3%. Whether you’re new to landing pages or looking to optimize, this episode covers actionable strategies to create pages that convert.
Why Landing Pages Matter
Landing pages are designed to focus a visitor’s attention on a single, clear call-to-action (CTA). Instead of leaving your visitors to explore your whole site, landing pages guide them toward a specific action—whether it’s purchasing a product, subscribing, or downloading content. This direct focus can double or even triple conversion rates, giving you more value from your ad spend and marketing efforts.
Key Strategies for a High-Converting Landing Page
Jessica shares five must-have strategies to make your landing pages effective and engaging:
- Strategy 1: Create a Compelling Headline
Your headline is the first impression, so make it count! Clearly communicate the benefit of your product in a way that resonates with your audience. Focus on the “why” behind your offer, so visitors immediately understand what’s in it for them. - Strategy 2: Use Strong, Clear CTAs
Keep your call-to-action simple and direct. Whether it’s “Buy Now,” “Subscribe,” or “Download,” make sure the CTA stands out and is easy to understand. Your visitors should know exactly what you want them to do next. - Strategy 3: Optimize for Mobile
With 80% of online shopping happening on mobile devices, a mobile-optimized landing page is essential. Ensure your page looks great and functions smoothly on mobile, with fast loading times, responsive design, and CTAs that are easy to click on small screens. - Strategy 4: Include Social Proof and Testimonials
Social proof can be a game-changer for conversions. Incorporate customer reviews, testimonials, and case studies to build trust. Seeing others’ positive experiences with your product reassures potential buyers that your offer is worth it. - Strategy 5: Test and Optimize Regularly
Data-driven optimization is key. Use A/B testing to try out different headlines, images, CTAs, and page layouts to see what works best. For example, Jessica shares a case study with iOgrapher, a brand that significantly improved conversions by testing and tweaking its landing page elements.
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@2pmmarketing
Learn more at:
www.2pmmarketing.com