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Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
Marketing for eCommerce Mompreneurs is the ultimate podcast for entrepreneurial moms ready to grow and scale their eCommerce businesses with strategic, data-driven marketing strategies.
Hosted by Jessica Howard, a dedicated marketing data strategy coach and CEO of 2PM Marketing, each episode offers actionable tips for marketing your eCommerce business—all tailored for determined mompreneurs.
If you’ve ever asked yourself:
- Why isn’t my eCommerce store earning more
- why your ad isn’t performing
- why your emails aren’t being opened
- why do people visit my website but don't buy
- Why are my customers finding my site from this referral source
This is the show for you!
We’re going to tackle what data is important to analyze, what content to share on your website and social media channels and how to build a strategy to propel your business forward. Whether you're just starting or looking to elevate your brand visibility, you'll learn how to leverage data insights, streamline your marketing efforts, and balance motherhood with entrepreneurship.
Tune in every week for expert advice, inspiring stories, and practical tools to market your eCommerce online business smarter, not harder. This podcast is your roadmap to achieving business success, growth, and balance—because being a mom and an entrepreneur isn’t for the faint of heart, but you don’t have to do it alone.
New episodes of Marketing for eCommerce Mompreneurs are released every Thursday!
Episodes
25 episodes
24. How to Launch an eCommerce Business as a Mom
Are you a mom who has a dream of starting her own eCommerce business? Do you have an idea for a product to sell but are feeling nervous to launch? Are you interested in being an online store owner but not sure where to start?If you've be...
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Season 1
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Episode 24
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22:38
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23. Mastering Amazon Sales: Tina from Listing Studios on Entrepreneurship, Motherhood & Scaling Your Business
If you're a mom who has ever considered becoming an entrepreneur and you're searching for inspiration, then today's interview with Tina from Listing Studios is going to give you the motivation you've been wanting! On today's episode...
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Season 1
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Episode 22
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45:35
22. How to Stay Consistent with Marketing When Life Gets Busy
Are you a mom who has an eCommerce business and struggles with staying consistent? Do you feel overwhelmed with all the tasks you need to finish to market your business while also caring for your family?Then this episode is for you!<...
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Season 1
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Episode 22
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25:39
21. 6 Marketing Metrics You Need to Track for Your eCommerce Business
Are you just starting your eCommerce business and not sure how to tell if your marketing is working or not? Or do you have an established brand and are ready to take your business to the next level? Are you ready to stop wasting time on marketi...
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Season 1
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Episode 21
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22:02
20. Why Your eCommerce Store Needs Mobile Optimization
As an eCommerce owner, you know how important it is for your online store to be accessible from mobile - a phone or tablet. In fact, over 70% of purchases come from a mobile device.But what exactly does mobile optimization mean? And why ...
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Season 1
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Episode 20
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18:48
19. Stop Losing Sales! How to Reduce Cart Abandonment and Boost Conversions for Your eCommerce Store
If you're an eCommerce brand owner and want to boost your conversions and bring you more sales, then you need to reduce your abandon carts!In this episode, Jessica breaks down 8 actionable strategies for reducing your cart abandonment so...
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Season 1
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Episode 19
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16:52
18. Which Email Platform is the Best for eCommerce Stores
Are you an online store owner struggling to get sales? Do you have an email list? Are you unsure which email platform is the best for your eCommerce store? Then you need to listen to this episode of Marketing for eCommerce Mompreneu...
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Season 1
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Episode 18
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20:47
17. How to Increase eCommerce Sales with Organic Traffic
Do you want more sales for your online store without paying for ads or spending hours posting on social media? What your eCommerce site needs is more organic traffic through seo engine optimization - more customers searching for your business a...
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22:55
16. How to Save 60 Hours Per Week on Your eCommerce Marketing
Are you a mom and online store owner looking to save time on your marketing? Imagine what you could do with an extra 60 hours a month!In this episode of the Marketing for eCommerce Mompreneurs podcast, Jessica shares 5 strategies to star...
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26:33
15. How to Use Email Marketing to Drive Sales
Are you an eCommerce owner looking to earn more revenue through email marketing? Are you not sure where to start and what will give you the most return on investment and energy? Then you need to listen to this episode of the Marketi...
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Season 1
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Episode 15
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20:20
14. Start Your eCommerce Business Quickly & Easily on THIS Platform
Are you a mom who has been dreaming of starting an online store forever but aren't sure where to start? Then you need to listen to this episode of the Marketing for eCommerce Mompreneurs Podcast. In this episode, Jessica Howard div...
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23:27
13. 5 Secrets to Do NOW to Build a Successful eCommerce Store
Are you an eCommerce mompreneur who is experiencing a slow sales month and you're not sure how you should be spending your time? It's industry standard for the "J" months (January, June & July) to be slow business months. You will walk away...
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Season 1
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Episode 13
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19:11
12. How to Use Upselling to Increase Each Order Volume by Over 15%
Are you ready to boost your online store's average order value over 15% through easy set it and forget it strategies? This episode will share how implementing upsell and cross-sell strategies onto your eCommerce store will boost your sales.&nbs...
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Season 1
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Episode 12
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24:05
11. Why Every eCommerce Business Needs Marketing Funnels
Are you interested in growing your ecommerce business through strategic marketing strategies and stop wasting time throwing random ideas out there? This episode will help you create data-driven marketing funnels to increase your ecommerce sales...
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Season 1
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Episode 11
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20:04
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10. How to Plan Your 2025 eCommerce Marketing Strategy
Are you ready to level up your business and build a marketing strategy rooted in marketing data? Then you need to download this FREE eCommece Marketing Analytics Playbook where ...
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Season 1
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Episode 10
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24:43
9. 7 Marketing Metrics Every eCommerce Business Needs to Analyze
Are you tired of spinning your wheels on your marketing efforts? Feeling like you spent way too much on advertising and didn't get enough return? Wondering how your customers are finding your online business? Ready to propel your business forwa...
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Season 1
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Episode 9
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23:47
8. Want to Sell More of Your eCommerce Products? Here’s How to Write Effective Product Descriptions
According to a study, about 87% of online customers consider product descriptions essential when making a product purchase - meaning customers like to read product descriptions before they buy! If your product descriptions are lack...
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Season 1
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Episode 8
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18:19
7. What is Social Proof and Why Every eCommerce Store Needs It
Did you know that 93% of consumers read online reviews before making a purchase? Social proof isn’t just a nice-to-have—it’s essential for building trust and driving sales in your eCommerce business.In today's episode, Jessica breaks do...
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18:17
6. 7 Must-Try Content Strategies for eCommerce Success in 2025
Are you an ecommerce owner struggling to come up with content ideas? If you get easily burnt out or stressed or the idea of coming up with another social post is daunting, then today’s episode is for you.Jessica highlights the sev...
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Season 1
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Episode 6
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21:17
5. 5 Strategies to Building Customer Loyalty: The Power of Repeat Buyers
Did you know acquiring a new customer costs 5x more than retaining an existing one & that repeat customers spend 30 - 67% MORE per order than new customers? In this episode, Jessica dives into why it is so important to have a s...
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Season 1
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Episode 5
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22:05
4. 9 Pitfalls to Avoid for Your Black Friday Cyber Monday Sale
Welcome to Marketing for eCommerce Mompreneurs, where we share actionable tips to help you grow and optimize your eCommerce business. With Black Friday and Cyber Monday (BFCM) just around the corner, we’re here to help you navigate the busiest ...
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Season 1
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Episode 4
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18:42
3. 5 Proven Strategies for Building a High-Converting Landing Page
Whether you’re just starting with landing pages or looking to refine them, this episode is packed with practical advice to help you create pages that truly convert. Join Jessica as she shares proven tips to boost your eCommerce sales, optimize ...
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Season 1
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Episode 3
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18:05
2. How Analyzing Marketing Data Grows Your eCommerce Business
Ready to use analytics to unlock your business’s potential? Join Jessica in this episode to learn how to harness the power of data, optimize your marketing, and scale your eCommerce brand—all while balancing life as a determined mompreneur!
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Season 1
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Episode 2
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21:33
1. Welcome to Marketing for eCommerce Mompreneurs
Are you ready to grow your eCommerce business with data-driven marketing strategies while also being a determined mom? Then you will want to listen to the brand new podcast, “Marketing Strategies for eCommerce Mompreneurs” - the ultimate ...
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Season 1
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11:20
Trailer: Marketing for eCommerce Mompreneurs
Welcome to the Marketing for eCommerce Mompreneurs podcast where we’ll discuss actionable tips for eCommerce marketing, analytics, content creation and more - all tailored for mompreneurs determined to succeed in both life and business. ...
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Season 1
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Episode 1
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1:43