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Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
Marketing for eCommerce Mompreneurs is the ultimate podcast for entrepreneurial moms ready to grow and scale their eCommerce businesses with strategic, data-driven marketing strategies.
Hosted by Jessica Howard, a dedicated marketing data strategy coach and CEO of 2PM Marketing, each episode offers actionable tips for marketing your eCommerce business—all tailored for determined mompreneurs.
If you’ve ever asked yourself:
- Why isn’t my eCommerce store earning more
- why your ad isn’t performing
- why your emails aren’t being opened
- why do people visit my website but don't buy
- Why are my customers finding my site from this referral source
This is the show for you!
We’re going to tackle what data is important to analyze, what content to share on your website and social media channels and how to build a strategy to propel your business forward. Whether you're just starting or looking to elevate your brand visibility, you'll learn how to leverage data insights, streamline your marketing efforts, and balance motherhood with entrepreneurship.
Tune in every week for expert advice, inspiring stories, and practical tools to market your eCommerce online business smarter, not harder. This podcast is your roadmap to achieving business success, growth, and balance—because being a mom and an entrepreneur isn’t for the faint of heart, but you don’t have to do it alone.
New episodes of Marketing for eCommerce Mompreneurs are released every Thursday!
Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
9. Annual eCommerce Business Analysis: 7 Data Points eCommerce Businesses Must Review for a Profitable 2025
Are you tired of spinning your wheels on your marketing efforts? Feeling like you spent way too much on advertising and didn't get enough return? Wondering how your customers are finding your online business? Ready to propel your business forward with more revenue, more brand visibility and more loyal customers?
Then you need to start tracking your marketing data. It's easy to do thanks to the eCommerce Marketing Analytics Playbook, a template where you can easily enter your marketing data, start to see trends and then strategize and optimize your business. To download your copy of the Analytics Playbook, click HERE.
In this episode, Jessica highlights the 7 data points that every eCommerce business must review at the end of the year in order to strategize the next year! You need to hear this episode if you're ready to go into the new year with a clear understanding of your marketing efforts, see what's working and what's not and how your data shows you a clear marketing path. And it all starts by looking at the past year!
Resources:
1. Download your copy of the eCommerce Marketing Analytics Playbook here.
2. Find Whitney, podcast and business coach, on Instagram @theboldmamaco.
Follow on Instagram:
@2pmmarketing
Learn more at:
www.2pmmarketing.com