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Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
Marketing for eCommerce Mompreneurs is the ultimate podcast for entrepreneurial moms ready to grow and scale their eCommerce businesses with strategic, data-driven marketing strategies.
Hosted by Jessica Howard, a dedicated marketing data strategy coach and CEO of 2PM Marketing, each episode offers actionable tips for marketing your eCommerce business—all tailored for determined mompreneurs.
If you’ve ever asked yourself:
- Why isn’t my eCommerce store earning more
- why your ad isn’t performing
- why your emails aren’t being opened
- why do people visit my website but don't buy
- Why are my customers finding my site from this referral source
This is the show for you!
We’re going to tackle what data is important to analyze, what content to share on your website and social media channels and how to build a strategy to propel your business forward. Whether you're just starting or looking to elevate your brand visibility, you'll learn how to leverage data insights, streamline your marketing efforts, and balance motherhood with entrepreneurship.
Tune in every week for expert advice, inspiring stories, and practical tools to market your eCommerce online business smarter, not harder. This podcast is your roadmap to achieving business success, growth, and balance—because being a mom and an entrepreneur isn’t for the faint of heart, but you don’t have to do it alone.
New episodes of Marketing for eCommerce Mompreneurs are released every Thursday!
Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
11. Why Every eCommerce Business Needs Marketing Funnels: Boost Sales, Retain Customers, and Drive Growth
Are you interested in growing your ecommerce business through strategic marketing strategies and stop wasting time throwing random ideas out there? This episode will help you create data-driven marketing funnels to increase your ecommerce sales.
In this episode of Marketing for eCommerce Momrepeneurs, Jessica Howard shares what a marketing funnel is and why it is essential for every eCommerce business.
Jessica highlights how a data-driven marketing funnel boosts sales, retains customers and drives growth. She also walks through the 4 steps needed to implement a marketing funnel.
If you’re ready to bring more eyes to your business and, ultimately, more sales, this episode will show you how to do that strategically and intentionally.
Listen to this episode to answer the following questions:
- What is a marketing funnel, and why does my eCommerce business need one?
- How can a marketing funnel increase sales for my eCommerce store?
- What are the benefits of using a marketing funnel in eCommerce?
- How does a marketing funnel help eCommerce businesses grow?
- How do marketing funnels drive customer conversions in eCommerce?
- What are the key stages of a marketing funnel for eCommerce?
- What tools do I need to set up a marketing funnel for eCommerce?
- How can a marketing funnel simplify eCommerce customer journeys?
- Why is a marketing funnel important for scaling an online store?
Resource Links:
- Track all of your important marketing metrics, including metrics from your marketing funnels, and start to see trends so you can optimize your marketing. Download your FREE Marketing Analytics Playbook NOW!
- Listen to Episode 8 for 7 tips for writing product descriptions that sell.
- Want to connect with Jessica? Send her a DM on Instagram or send her an email at jessica@2pmmarketing.com
Follow on Instagram:
@2pmmarketing
Learn more at:
www.2pmmarketing.com