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Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
Marketing for eCommerce Mompreneurs is the ultimate podcast for entrepreneurial moms ready to grow and scale their eCommerce businesses with strategic, data-driven marketing strategies.
Hosted by Jessica Howard, a dedicated marketing data strategy coach and CEO of 2PM Marketing, each episode offers actionable tips for marketing your eCommerce business—all tailored for determined mompreneurs.
If you’ve ever asked yourself:
- Why isn’t my eCommerce store earning more
- why your ad isn’t performing
- why your emails aren’t being opened
- why do people visit my website but don't buy
- Why are my customers finding my site from this referral source
This is the show for you!
We’re going to tackle what data is important to analyze, what content to share on your website and social media channels and how to build a strategy to propel your business forward. Whether you're just starting or looking to elevate your brand visibility, you'll learn how to leverage data insights, streamline your marketing efforts, and balance motherhood with entrepreneurship.
Tune in every week for expert advice, inspiring stories, and practical tools to market your eCommerce online business smarter, not harder. This podcast is your roadmap to achieving business success, growth, and balance—because being a mom and an entrepreneur isn’t for the faint of heart, but you don’t have to do it alone.
New episodes of Marketing for eCommerce Mompreneurs are released every Thursday!
Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
20. Why Your eCommerce Store Needs Mobile Optimization
As an eCommerce owner, you know how important it is for your online store to be accessible from mobile - a phone or tablet. In fact, over 70% of purchases come from a mobile device.
But what exactly does mobile optimization mean? And why is it important?
In this episode, Jessica takes a deep dive into why mobile optimization is important for eCommerce businesses, what to implement so your store is mobile optimize and optimizing your text and images for mobile.
If you've ever asked yourself:
- What is mobile-optimization?
- Why is it important for my online store to be optimized for mobile?
- Why isn't my store converting on mobile?
- How do I get more interaction on my mobile site?
- How do I reduce cart abandonment from my online store?
You'll get answers to these questions all in today's episode!
Resources:
- Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 10 members to join and receive a FREE mobile site audit.
- Listen to episode 8 about writing product descriptions that sell.
Follow on Instagram:
@2pmmarketing
Learn more at:
www.2pmmarketing.com