.png)
Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
Marketing for eCommerce Mompreneurs is the ultimate podcast for entrepreneurial moms ready to grow and scale their eCommerce businesses with strategic, data-driven marketing strategies.
Hosted by Jessica Howard, a dedicated marketing data strategy coach and CEO of 2PM Marketing, each episode offers actionable tips for marketing your eCommerce business—all tailored for determined mompreneurs.
If you’ve ever asked yourself:
- Why isn’t my eCommerce store earning more
- why your ad isn’t performing
- why your emails aren’t being opened
- why do people visit my website but don't buy
- Why are my customers finding my site from this referral source
This is the show for you!
We’re going to tackle what data is important to analyze, what content to share on your website and social media channels and how to build a strategy to propel your business forward. Whether you're just starting or looking to elevate your brand visibility, you'll learn how to leverage data insights, streamline your marketing efforts, and balance motherhood with entrepreneurship.
Tune in every week for expert advice, inspiring stories, and practical tools to market your eCommerce online business smarter, not harder. This podcast is your roadmap to achieving business success, growth, and balance—because being a mom and an entrepreneur isn’t for the faint of heart, but you don’t have to do it alone.
New episodes of Marketing for eCommerce Mompreneurs are released every Thursday!
Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
21. 6 Marketing Metrics You Need to Track for Your eCommerce Business
Are you just starting your eCommerce business and not sure how to tell if your marketing is working or not? Or do you have an established brand and are ready to take your business to the next level? Are you ready to stop wasting time on marketing that doesn't convert?
Then today's episode of Marketing for eCommerce Mompreneurs is for you!
In this episode, Jessica shares the top 6 marketing metrics you need to be tracking to start seeing higher revenue, more traffic and more repeat customers.
After listening to this episode, you'll learn:
- Which marketing metrics/data you should be tracking
- Where to find the data
- How to build a data-driven marketing strategy around your data
- How to get back more time in your day
- How to increase eCommerce sales
- How to build more customer loyalty
- How to get more traffic to your store
Resources:
- Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 10 members to join and receive a FREE mobile site audit.
- Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy.
- Listen to episode 8 about writing product descriptions that sell.
- Listen to episode 12 to learn how to increase Average Order Value with Upsells.
Follow on Instagram:
@2pmmarketing
Learn more at:
www.2pmmarketing.com