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Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
Marketing for eCommerce Mompreneurs is the ultimate podcast for entrepreneurial moms ready to grow and scale their eCommerce businesses with strategic, data-driven marketing strategies.
Hosted by Jessica Howard, a dedicated marketing data strategy coach and CEO of 2PM Marketing, each episode offers actionable tips for marketing your eCommerce business—all tailored for determined mompreneurs.
If you’ve ever asked yourself:
- Why isn’t my eCommerce store earning more
- why your ad isn’t performing
- why your emails aren’t being opened
- why do people visit my website but don't buy
- Why are my customers finding my site from this referral source
This is the show for you!
We’re going to tackle what data is important to analyze, what content to share on your website and social media channels and how to build a strategy to propel your business forward. Whether you're just starting or looking to elevate your brand visibility, you'll learn how to leverage data insights, streamline your marketing efforts, and balance motherhood with entrepreneurship.
Tune in every week for expert advice, inspiring stories, and practical tools to market your eCommerce online business smarter, not harder. This podcast is your roadmap to achieving business success, growth, and balance—because being a mom and an entrepreneur isn’t for the faint of heart, but you don’t have to do it alone.
New episodes of Marketing for eCommerce Mompreneurs are released every Thursday!
Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
30. Subject Lines That Sell: How to Get Your Emails Opened (and Turned Into Sales)
If your emails are getting less than a 30% open rate then its time to reevaluate your email subject lines. Or if you're just starting to send emails and want to know subject lines that get opened, then this is the episode for you.
Did you know 47% of people open an email based only on the subject line? And 69% report emails as spam based on the subject line alone. That means your subject line can literally make or break a sale.
After listening to this episode of Marketing for eCommerce Mompreneurs, you'll understand:
- Why subject lines are the biggest reason someone opens an email
- How to write subject lines to increase open rates
- If emojis increase email open rates
- A winning formula to turn emails into sales
Resources:
- Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 7 members to join and receive a FREE mobile site audit, worth over $125.
- Listen to episode 15: How to Use Email Marketing to Drive Sales.
- DM me SUBJECT on Instagram (@2pmmarketing) and I'll send you subject line formulas that sell & 50 plug-n-play subject lines.
Follow on Instagram:
@2pmmarketing
Learn more at:
www.2pmmarketing.com